A long time ago, I realised that IKEA’s shopfitters must be experts in fractal dimension – they manage to lay out their shop so that you have to walk past every single thing they’re selling. You can’t just nip into IKEA – you have to go through the whole hour-long “It’s A Small World” of affordably wobbly furniture even if all you want is some kitchen utensils from the bit at the end.

I’d been meaning to add something about this to the Maths in the City site but it required going in to IKEA and taking a picture of their floor plan for illustration. I just remembered this morning that I’ve already taken one of those pictures, so I spent half an hour writing up this article – Fractal Dimension in IKEA.